doi:10.3850/978-981-08-7303-5_1508

ABSTRACT

There has been an enormous increase of the usability of the Social Network websites. Similarly the online purchase has amplified many folds. This paper deals with the proposal of integrating the effectiveness of Social websites along with the e-commerce portals. By this way, the social network site and e-commerce site provide a collective platform for promotion of the items and the e-commerce portal can take advantage of the existing usability features of the social networking websites. Also content related advertisements can be placed in the sites and can invoke interests among the website users. The marketing strategies may include the whiz list, informing the buyer’s friends list about the purchased item of the buyer and much more.

Keywords: E-commerce, Social networking, Marketing.

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