Keynote Speaker 6
| Title | The Four Pleasures Understanding People, Making Life Better |
| Speaker | Dr. Patrick W. Jordan |
Biography
Patrick W. Jordan is a consultant to many of the world’s most successful companies and to the third sector (charities and voluntary organisations). He was a policy advisor to the UK government from 2000 until 2010. He has written several books on people and design and has a PhD in psychology.
Patrick also works as an academic and has honorary chairs at City University London and Loughborough University. He was the Nierenberg Chair of Design at Carnegie Mellon.
Abstract
In order to improve people’s quality of life we need to create products, services and interfaces which are useful, usable, emotionally engaging and pleasurable. To do this we need to have a deep understanding of the people for who we are designing. The four pleasures is a framework for understanding people holistically. Its dimensions are:
Physio - to do with the body and the senses
Psycho - cognitive and emotional issues
Socio - to do with relationships
Ideo - values and aspirations
The presentation will describe both the theoretical basis of the framework and how it can be applied in practice. Many examples will be given of designs that have been successful through connecting with people on one or more of these dimensions.
