Proceedings of the
The Nineteenth International Conference on Computational Intelligence and Security (CIS 2023)
December 1 – 4, 2023, Haikou, China

Research on Partial Centralized Coordination Strategy of Fresh Supply Chain Considering Preservation Costs

Hangzheng Taoa, Yuxiang Yangb and Mingshun Songc

College of Economics and Management, China Jiliang University, China.

ABSTRACT

Taking a secondary fresh food supply chain composed of a supplier who bears the preservation costs and a retailer who holds shares in the supplier as the research object, We establish centralized decision-making, decentralized decision-making, and partial centralized decision-making Stackelberg game models respectively, to explore the impact of key parameters such as freshness elasticity coefficient on the equilibrium results, and further compare and analyze the impact of the three decision-making models on the fresh food supply chain. Research has found that the freshness elasticity coefficient has a positive impact on the level of preservation efforts, corporate profits, and supply chain profits under three decision-making models, while the coefficient of preservation costs has a negative impact on the level of preservation efforts, corporate profits, and supply chain profits. Compared with decentralized decision-making models, partial centralized decision-making model can improve the level of preservation efforts and supply chain profits, thereby coordinating the fresh food supply chain and improving the operational efficiency of the fresh food supply chain. Keywords: Fresh products, Preservation costs, Supply chain coordination, Partial centralized supply chain.



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