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doi:10.3850/978-981-08-7920-4_S1-C21-cd
Industrialization of the Swiss Construction Market: A Cooperative Approach
Thomas Rinas and Gerhard Girmscheid
Construction Process and Enterprise Management, Institute of Construction and Infrastructure
Management, ETH Zurich, Zurich, switzerland.
ABSTRACT
Nowadays manual production techniques in small-scaled precast concrete companies still
dominate concrete prefabrication in Switzerland. New concepts and strategies are required to
empower these small-scaled precast concrete companies aswell as local construction companies,
architects and engineers to benefit from industrialization concepts like the mass customization
approach in the client’s value creating process. This paper presents the cooperative approach
of a two-dimensional cooperative business model. The two-dimensional cooperative business
model will lead Swiss precast concrete (SPC) companies in conjunction with other market
players to offer system-oriented, individual client solutions, to increase the automation level
of the SPC companies and to implement the mass customization strategy in the traditional
construction production process. This approach will lead to a flexible and economical provision
of integrated elements and individual building systems in order to follow the paradigm shift in
the clients’ needs. It will improve the competitiveness of the small-scaled SPC companies in the
European market environment.
Keywords: Mass customization, Business model, Cooperation, Concrete prefabrication.
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