doi:10.3850/978-981-08-7156-7_P042


Design of Professional Product in CEE


Jaap Goedegebuur

Institute for Business Engineering, HU University of Applied Sciences, Utrecht, the Netherlands.

jaap.goedegebuur@hu.nl

ABSTRACT

For professionals studying the four-year bachelor program in Business Engineering, a professional product bridges the gap between study and work. A professional product is work based, is a vehicle for learning and shows the acquired competencies. In the past years however the ideas of what actually constitutes a professional product have not been uniform. This article describes the consequences of these differing interpretations and looks at overcoming these by proposing an outline for a professional product based on the work by Merriënboer and van Aken. The article finishes by giving the outlines for an implementation plan of the professional product.

Keywords: Professional product, Curriculum design, Case study.



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