The recognition of the significant issues in the challenging world of today is a remarkable ability that managers in this clamorous field should be equipped with. This study investigates and analyzes the relation between the customer value and function of Customer Relationship Management (CRM) in cement factory of Hormozgan. Based on the brief background of studies, researches and literature on this topic, four customer values are recognized in Wang’s theory (2004) which includes: Functional value, social value, emotional value and perceived sacrifices. Finally, in this study the significance of these four values was evaluated relying on the opinions of the customers of the cement factory of Hormozgan using a questionnaire. It was revealed that two factors of functional value and emotional value play the most significant role in improving the function of CRM in cement factory of Hormozgan.