Plenary 9: Christina Hepner Brodie
Front End of NPD: Need for Capturing Voice of the Customer
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Christina Hepner Brodie, NPDP |
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Profile
Christina Hepner Brodie has more than 20 years of experience working with companies to manage and develop new products and services, and improve performance through sharpened upfront definition. Christina leads PwC’s Management Consulting’s Customer Insight and Voice of the Customer qualitative practice areas. She has introduced executives, senior managers, and new product and service developers to Voice of the Customer methodologies at more than 100 companies in the U.S., Canada, China, India, Japan, Korea, Mexico, New Zealand, Peru and throughout Europe. She has authored or coauthored numerous periodicals, keynote and other presentations, and a book about Voice of the Customer methodology titled Voices into Choices:
Acting on the Voice of the Customer. Prior to joining PRTM (acquired in 2011 by PwC), Brodie headed CHB Consulting, working for several years in association with the Center for Quality of Management. While associated with CQM she evolved Voice of the Customer methodologies including Concept Engineering©, the FOCUS Method, and the Language Processing© method. Brodie received CQM’s Ray Stata Outstanding Contributor Award in 1996. Christina’s industry experience includes: automotive, chemicals and paper, computers, consumer durables, consumer packaged goods, electronics and components, energy, finance and insurance, government, light and heavy industrial products, marine, medical devices/diagnostics, software, systems, telecommunications, textiles, utilities, and academic, back office, financial, legal and medical services. She currently serves as the President and Board Chair of the Product Development and Management Association (PDMA) and holds the New Product Development Professional Certification (NPDP).
