Plenary 5: K. Sivakumar
Enhancing the Impact of Innovations: Broadening the Locus of Generation and Consumption
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K. Sivakumar Arthur Tauck Chair, Professor of Marketing, & Chairperson |
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Profile
K. Sivakumar (“Siva”) is the Arthur Tauck Chair and Professor of Marketing at Lehigh University. Before joining Lehigh in 2001, Siva was a tenured faculty member at the University of Illinois at Chicago (UIC). He spent nine years at UIC where he was named an Academic Leadership Fellow for 1999–2000. He received his Ph.D. in Marketing from Syracuse University in 1992. He has an undergraduate degree in Mechanical Engineering (P.S.G. College of Technology, Madras University, India) and a master’s degree in Rural Management (Institute of Rural Management, India). Before obtaining his Ph.D., Siva held managerial positions in marketing and general management for six years at the National Dairy Development Board, India, and National Cooperative Dairy Federation of India. These premier organizations were at the forefront of designing and implementing a multi-million dollar national initiative called “Operation Flood” and “White Revolution.” The purpose of the project was to connect rural milk producers with urban markets by integrating farmers’ organization, production facilities to manufacture value added milk products, and marketing expertise—a social-cum-economic initiative rolled into one.
Siva's research interests include global marketing, innovation management, and pricing. He has published widely in leading journals including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of International Business Studies, Journal of Product Innovation Management, Decision Sciences, Marketing Letters, Journal of Business Research, Marketing Science Institute's Working Paper Series, and other publications. His research papers on international business and pricing have been summarized in the “Editors' Briefing” section of the Harvard Business Review.
Abstract
Sustainable innovation for the changing global market place calls for creative approaches to the generation and application of knowledge to develop effective innovations. In addition to the development of innovations, enhancing the breadth and depth of innovations’ impact calls for effective adoption and implementation mechanisms. This presentation will share some perspectives on how and why the locus of innovation generation and innovation consumption is evolving and must change in order to make sustainable impact that is meaningful from scientific and business perspectives as well as from a social justification angle.
