Plenary 13: Suj Chandrasekar
Some Insights into the Relationships between Product Development and Marketing across a Cross Section of Indian Companies
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Suj Chandrasekar Founder & Principal |
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Profile
Suj Chandrasekar is founder and a principal at Strategic Insights, a business strategy and consulting firm based out of Washington DC. Strategic Insights specializes in Marketing, Sales, and New Product Development strategies. Suj helps organizations implement marketing and sales integration concepts and frameworks. She works with corporations to optimize investment in Sales, Marketing and New Product Development.
Suj is co-author of the HBR classic "Ending the War between Sales and Marketing" (Harvard Business Review July–August 2006) with Philip Kotler and Neil Rackham. Her work and research with Phil Kotler and Rob Walcott on Marketing and Product Development has been featured in the Wall Street Journal and MIT Sloan Review.
She is a contributing author to the book “India’s Global Powerhouses”, with Nirmalya Kumar et al. (Harvard Business Publishing, 2009). She is currently working on a global research project with MIT on Value management and Innovation. She is a frequent speaker at industry and company events on the topics of organizational alignment and innovation. She serves on the board of several not for profit organizations and is particularly active in the area of women in entrepreneurship.
